Gautama Sastra WaskitaS.E., B.BA., M.M.
Lecturer in Management & Entrepreneurship
Faculty of Economics, Universitas Tulungagung • Indonesia
“My research examines how entrepreneurs and SMEs develop capabilities, innovate business models, and respond to digital and sustainability challenges. I am particularly interested in how these firm-level capabilities connect with broader entrepreneurial ecosystems to enable sustainable value creation in emerging economies.”
Sustaining Dynamic Capabilities in Decentralized SME Value Networks: A Multi-Method Qualitative Investigation
My research has progressively examined sustainability and digital business practices, SME adaptation and innovation, and entrepreneurial value creation, leading to my current interest in how diverse actors build and sustain entrepreneurial ecosystems in emerging economies.
Verified Academic Triangulation
Google Scholar Metrics
Seeking supervisory alignment in Sustainable Value Chains, Service Operations, and Dynamic Capability Modeling for doctoral admission at UK business schools.
About Me
Turning constraints into capabilities, capabilities into innovation, and innovation into sustainable value.
Operations Management & Consumer Behavior
My academic career is devoted to bridging operations management with consumer behavior dynamics. Over years of university lecturing and field investigation, I have rigorously examined banking service quality (SERVQUAL / E-SERVQUAL dimensions) and the complex operational realities of digital transformation within Small and Medium Enterprises (SMEs) and family-owned enterprises.
“By deconstructing how digital friction disrupts consumer trust in automated interfaces, my published research offers operational frameworks that balance technological speed with human-centric service recovery.”
Qualitative Rigor & Visual Conceptualization
A distinctive strength of my scholarly work is a deep mastery of qualitative field methodologies and visual conceptualization. Rather than treating operational workflows as abstract formulas, I employ diagrammatic process mapping and grounded visual theory to capture non-linear logistics bottlenecks and social dynamics in emerging economy supply networks.
“My forthcoming PhD research at a UK institution aims to advance sustainable operations, circular value chains, and managerial dynamic capabilities under severe volatility.”
“Sustaining Dynamic Capabilities in Decentralized SME Value Networks: A Multi-Method Qualitative Investigation”
SINTA Garuda Publications & Metric Timeline
Dokumen publikasi terindeks Garba Rujukan Digital (Garuda), tren garis melengkung (curved chart) metrik publikasi per tahun, dan repositori riset terverifikasi SINTA ID: 6801795.
Garuda Annual Publication Trajectory
Curved line chart of publications indexed in Garba Rujukan Digital (Kemdiktisaintek)
Value Co-Creation in The Gig Economy: Phenomenological Study of Micro Entrepreneurs in Emerging Indonesian Creative Hubs
ADI Bisnis Digital Interdisiplin Jurnal
Authors: Gautama Sastra Waskita, Denny Rakhmad Widi Ashari, Mohammad Basid Al Haris, Akhmad Rifa'i, Samlatul Izzah
The rapid expansion of the gig economy has transformed collaborative prac-tices among micro entrepreneurs, particularly within informal creative sectorsin developing economies. However, existing studies largely focus on platform-based labor and formalized value co-creation, leaving the lived experiences ofmicro entrepreneurs in emerging creative hubs underexplored. This study aimsto explore how micro entrepreneurs engage in value co-creation within In-donesia’s emerging creative ecosystems. Using a qualitative phenomenologi-cal approach, data were collected through in-depth interviews, participant ob-servation, and document analysis involving 25 micro entrepreneurs from theFB, barista, artisan, and creative sectors in Indonesian creative hubs. The find-ings reveal that value co-creation is deeply embedded in relational trust,community reciprocity, hybrid digital community interaction, and identity for-mation. Co-creation practices were found to function not only as economicstrategies but also as mechanisms for collective resilience, social belonging,and entrepreneurial legitimacy. The study extends the literature on Service-Dominant Logic and gig economy research by highlighting the socio-culturaland place-based dimensions of collaborative entrepreneurship in developingeconomies. Practically, the findings provide insights for policymakers, creativehub managers, and micro entrepreneurs in fostering sustainable and inclusivecreative ecosystems.
Pentahelix Collaboration for MSME Entrepreneurship Ecosystem Development during National Santri Day
ADI Pengabdian Kepada Masyarakat
Authors: Gautama Sastra Waskita, Denny Rakhmad Widi Ashari, Samlatul Izzah, Desi Rahmawati, Andrean Permadi
The development of local entrepreneurship ecosystems requires collaborative engagement among multiple stakeholders to address the challenges faced by micro, small, and medium enterprises (MSMEs), particularly in digital marketing, business networking, and community-based economic empowerment. However, socio-cultural public events in regional contexts are often implemented only as ceremonial activities and have not been optimally utilized as platforms for entrepreneurship activation and collaborative ecosystem development. This community service program aimed to strengthen the local entrepreneurship ecosystem through a Pentahelix-based public engagement model during the National Santri Day 2025 celebration in Tulungagung, Indonesia. The program employed a participatory community development approach involving academia, business actors, community organizations, government institutions, and media partners. Activities included entrepreneurship campaigns, MSME exhibitions, digital marketing socialization, branding assistance, and stakeholder networking during a public walking event attended by 2,000 participants. The results indicate that the program successfully increased MSME product exposure, improved participants’ understanding of collaborative entrepreneurship and digital marketing, strengthened stakeholder networking, and enhanced public engagement in local economic activities. The findings suggest that socio-cultural community events can function as sustainable entrepreneurial activation platforms when integrated with collaborative governance and ecosystem-based empowerment strategies.
Showing verified Scholar indexing. Total repository contains 8 peer-reviewed articles, conference proceedings, and doctoral working papers.
Open Research Repository (8) →Authored Books & Monographs
University textbooks, practitioner guides, and doctoral methodology handbooks with direct publisher & marketplace links.
Ekonomi Kreatif: Teori dan Praktik
CV. Sada Kurnia Pustaka
ISBN: 978-634-7522-31-3
Ekonomi Kreatif: Teori dan Praktik
Panduan metodologis lanjutan yang mengeksplorasi diagramatisasi visual, pemetaan proses kognitif, dan grounded visual theory untuk memperkaya penyelidikan kualitatif yang ketat pada jaringan operasi kompleks.
Ekonomi Sumber Daya Alam dan Lingkungan
CV. Sada Kurnia Pustaka
ISBN: 978-602-298-892-1
Ekonomi Sumber Daya Alam dan Lingkungan
Menjembatani kerja lapangan empiris dengan langkah manajerial terapan. Buku ini memandu pelaku UMKM bertransisi dari pencatatan manual menuju operasional terintegrasi cloud dan keterlibatan pelanggan omnichannel.
Bisnis dan Kewirausahaan Era Digital
CV. Sada Kurnia Pustaka
ISBN: 978-634-7021-38-0
Buku teks universitas komprehensif dan referensi praktisi yang mensintesis teori operasional klasik, metodologi Lean Six Sigma, dan manajemen rantai pasok modern berstandar ESG untuk lanskap bisnis Asia Tenggara.
Latest Academic Insights
Methodological notes, qualitative fieldwork reflections, and doctoral research synthesis with landscape visual documentation.
Bridging Operations Management with Sustainable Digital Business: Methodological Insights for UK PhD Inquiries
Exploring the synthesis between classic operations research paradigms and digital transformation in emerging market SMEs.
Lean Operations in Boutique Hospitality: Cultivating Green Resilience Under Demand Volatility
Case evidence showing how zero-waste inventory and local vendor alliances protect operating margins.
Navigating UK PhD Admissions in Operations Management: Aligning Research Proposals with REF Excellence
Strategic considerations for crafting a competitive doctoral research proposal in operations and supply chain management for top UK business schools.
Academic & Fieldwork Photographs
Documentation of international conferences, factory floor diagnostic fieldwork, and doctoral seminars. Click any photo to open interactive slider.
Keynote Lecture on Sustainable Supply Chains
Delivering an invited lecture on Lean Operations and ESG integration to 250+ undergraduate and graduate business students.
International Conference on Operations Research
Presenting empirical findings on digital transformation roadblocks among family-owned culinary SMEs.
Fieldwork & SME Factory Floor Diagnostics
Conducting in-situ visual workflow mapping and semi-structured qualitative interviews with factory supervisors.
Digital Capability Workshop for Micro-Merchants
Hands-on mentoring session training local artisanal business owners on cloud POS and digital cash flow systems.
Qualitative Focus Group Discussion on Banking UX
Facilitating structured qualitative user testing on AI-assisted mobile banking self-service interfaces.
Academic Book Launch & Panel Discussion
Panel discussion on Modern Operations Management textbook with industry practitioners and academic colleagues.
Follow real-time documentation of SME operations fieldwork, doctoral seminars, and daily somatic routines.
Beyond Academia
Martial arts, ethical brotherhood, and physical endurance as the foundational engine for doctoral research rigor.
Full-Contact Karate
WKO Shinkyokushinkai
“Endurance, Grit & Unyielding Discipline”
Rigorous full-contact karate training instills unwavering mental resilience, emotional composure under high-stress conditions, and the habit of continuous incremental mastery.
- Physical & Mental Toughness
- Sustained Focus under Pressure
- Absolute Self-Discipline
“Mirroring the arduous demands of PhD inquiries: persevering through complex qualitative coding, rigorous revision rounds, and sustained analytical focus over multi-year research horizons.”
Pencak Silat
Persaudaraan Setia Hati Terate
“Traditional Martial Arts & Ethical Community Leadership”
Rooted in Indonesian cultural philosophy, PSHT emphasizes internal harmony, profound respect for mentors and peers, and using strength exclusively for community upliftment and justice.
- Brotherhood (Persaudaraan)
- Humility & Moral Integrity
- Community Leadership
“Fostering ethical research stewardship, deep empathy in qualitative field engagements with vulnerable SME communities, and collaborative collegiate brotherhood across academic faculties.”
Boxing
Indonesia Amateur Boxing Federation
“Tactical Agility, Spatial Awareness & Composure”
High-cadence tactical boxing develops instant situational evaluation, distance management, and the stamina to counter-punch constructively under relentless incoming pressure.
- Rapid Decision Making
- Pressure Management
- Strategic Sportsmanship
“Developing fast-paced academic debate agility, defending theoretical propositions in viva voce examinations, and maintaining scholarly objectivity during rigorous peer reviews.”